There’s a lot of room for the Casino vertical to grow in Latin America but marketers in the region are still figuring out the best way to monetize and scale these apps.In EMEA markets like Germany and the UK, Casino apps are finding it more challenging to further scale after the growth they saw during COVID lockdowns and restrictions-but in-app purchases continue to grow: within the Gaming industry, Social Casino accounted for 10% of paying users on iOS in the UK and a 4.9% share on Android in Germany.The segment was already growing but gained traction mostly as a result of the COVID pandemic. In fact, Casino app downloads in China increased 19% between 20. Despite being headed by a government wary of all things gambling and casino-related, China remains one of the biggest markets for slot machine mobile games.This comes as no surprise since the US attracts half of the global investment in Gaming apps, and Social Casino on iOS leads the scoreboard for the highest share of paying users. When looking at data from key markets, the US audience stands out as the main consumer of Casino apps.
